Breast feeding, just hype?

Apparently, breast feeding, or at least the modern mania for it, is more a product of PR than good science. Makes me very sad for the hours i know that myself and others have spent agonizing over not being able to breast feed for as long as we thought we were supposed to. Ah, the drama of being a mom ;)

Here's the Atlantic Monthly article (or just click on the title bar of this post): http://www.theatlantic.com/doc/200904/case-against-breastfeeding